Top 5 Consumer Finance Apps in the UK Q4 2024

In the fourth quarter of 2024, the performance of the top consumer finance applications in the UK demonstrated notable trends in downloads, revenue, and active users. This data from Sensor Tower provides a comprehensive look at these key metrics.

Budget Planner | Snoop Money showed a dynamic quarter with weekly revenue reaching as high as $13K at the start of November. Downloads peaked dramatically in the final week of December at approximately 24.7K, while active users rose to nearly 294K by the end of the quarter.

Splitwise experienced a more stable trend, with revenue fluctuating around $7K to $9K weekly. Downloads saw a gentle decline over the quarter, dropping from 18.3K to just over 10K, and active users ended the quarter at approximately 488K.

Emma - Budget Planner Tracker had a varied quarter, with revenue reaching a high of $9.9K in early October. Downloads peaked at 14.2K in late December, while active users saw a slight decrease to around 181K by the end of the quarter.

YNAB maintained steady weekly revenue, closing the quarter with $5.6K. Downloads grew from 723 to 1.9K, and active users increased from 18.1K to 22.9K, reflecting a positive trend in user engagement.

Finally, Moneyhub: Smart Budget Planner experienced consistent weekly revenue, ending the quarter at $3K. Downloads showed a gradual increase, peaking at 1.3K at the end of December, while active users climbed steadily to 17K.

These insights highlight the diverse performance of consumer finance apps across different metrics, with more detailed analysis available from Sensor Tower.